Besides branding and positioning, commercial success is ultimately about pro-creation between the end user and start up. However, the healthcare industry is fundamentally not very agile, rigid or dynamic, making it challenging for start ups to collaborate with them. This panel will explore strategies for introducing new and disruptive technology to and improving engagement with end users, including:
Greater collaboration to align the product with expectations and get the right messaging across
Using change management and consumer engagement tools throughout the implementation process to help them integrate new technology into their environment
Educating clinicians to build trust and raise awareness around the benefits of the technology to help manage natural resistance to change
Balancing the needs and expectations between start ups and larger organisations to foster a collaborative and progressive partnership
Check out the incredible speaker line-up to see who will be joining Patrick.
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