Over 80% of GP consultations bulk billed nationally. Along with the increased cost of business, a relatively frozen Medical Benefits Schedule (MBS) and consumer confusion fuelled through the wellness industry and the internet, many GPs hands are tied and must practice volume medicine to survive.
Ultimately, prevention is better and cheaper than a cure, but patients experience “bandaid medicine” in an environment where GPs are rewarded for seeing more patients in less time.
So how do we move away from this bulk billing culture?
Patrick will get us asking the right questions:
- Is it possible to educate the public so that paying a private gap for good medical care is valued as much as vitamins and gym memberships? Is it possible to draw money out of areas in the economy other than the government to incentivise primary care business models that take a holistic approach?
- Beyond a gap based model, is a subscription based medical practice more appealing?
- If bulk billing is unavoidable, what is the best way to structure for a high yield both financially and to improve the overall health outcomes of patients?
Dr Patrick Aouad
Co-Founder and Managing Director
Loxley Health Pty Ltd